Dow Jones Sees Increase in Circulation and subscription revenue
Dow Jones & Co., the father of The Wall Street Journal, Barron’s and MarketWatch, it reported an 8 percent increase in circulation and subscription revenue in the first quarter.
Dow Jones ‘ total revenue rose s1 percent to $ 385 million.
During the quarter, total subscriptions to Dow Jones consumer products reached 3.88 million, an increase of 18% compared to the previous year, of which digital-only subscriptions grew by 29%. Subscriptions to The Wall Street Journal grew 19% compared to the previous year, to 3.10 million average subscriptions in the quarter.
Digital-only subscriptions to The Wall Street Journal grew 27% to more than 2.35 million average subscriptions in the quarter, and accounted for 76% of its total subscriptions.
Advertising revenue declined $ 14 million, or 17%, primarily due to a 39% decline in print advertising revenue, driven by overall market weakness and lower volume at The Wall Street Journal and Barron’s due to COVID-19, partially offset by a 14% increase in digital advertising revenue.
Digital advertising accounted for 57% of total advertising revenue in the quarter, compared to 42% a year earlier.