The Many Moves That Pushed T-Mobile Ahead Of AT&T
T-Mobile recently announced that it has surpassed AT & T in the total number of customers to become the #2 wireless service provider in the United States. T-Mobile has gone through many major changes at an incredible crucial time not only in the midst of COVID-19 and its integration with Sprint, but also as wireless service providers implement 5G networks..
If you have been keeping up with the merger Moor Insights & Strategy five-part series about 5G, you would know that T-Mobilehas set itself adeliver a balanced mix of consumer services and 5G business after Sprint you can read about our five-part series starting here for Part 1, Part 2, Part 3, Part 4, and part 5with another analysis of the 5G opportunity in research here. The fifth part of the series was written by senior analyst Will Townsend and focuses specifically on global carriers. Both changes, between the transition to a 5G network and the transition to a 5G network with Sprint, have resulted in the merger of T-Mobile taking the # 2 spot for Wireless and possibly the # 1 spot as the nation’s most extensive 5gcoverage.
For this blog, I do not plan to go into too much detail, but I will rather point out that it will point out that it will select top articles Anshel Sag, Mr. Townsend, as well as other personal blogs and reference analyst Moorwrittenin the past. Let’s look at what led to T-Mobile being the wireless growth leader,the wireless leader in 5G coverage, and oovertaking AT & T as the #2 wireless provider in the U.S.
T-Mobile’s growth coverage in translases to customer growth
I think T-Mobile’s approach to deploying 5G nationwide is one of the key reasons it was able to get ahead of AT & T. I also think it’s one reason T-Mobile can be considered the # 2 spot for wireless carriers, it has more 5G coverage than 5G-Mobile covers 1.3 million that’s more than double AT & T’s coverage, while Verizon, the # 1 carrier in the nation, only has .4% of that 5G coverage.
Arguably, T-Mobile’s growth has contributed to its growth in customers, leading it to be an industry leader in customer growth in Q2 2020. It has 1,245,000 total net additions, 1,112,000 net postpaid additions. Both numbers have led to T-Mobile having the 98.3 million total customers at the end of Q2 to take the place as the second largest wireless service provider.
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With Verizon in the number one spot, I see T-Mobile surpasses that with its comparatively mature standalone 5G network in low, middle, and high bands. Moor Insights & Strategy senior analyst Anshel Sag explained here How T-Mobile became the first independent 5G network with full coverage across the entire United States from its 600 mhz band. T-Mobile started with the 600 MHz band with better coverage and lower speeds, while other titans like AT & T and Verizon started with titmmWave and worked their way down, and put them behind the curve.
The amazing part about this is that this isn’t the first time T-Mobile has done something like this to become the first to launch a new network. In the early adoption of 4G, T-Mobile became one of the first to have speeds similar to 4G with its HSPA +network. HSPA + is not really 4G, but rather a faster 3G network and more similar to 4G in terms of speed built from T-Mobile’s already existing 3G network. It was kind of a big deal and advertised as 4G even though it technically wasn’t, and didn’t require customers to upgrade devices to get the network. However, T-Mobile stood out for that, and it’s a similar strategy we see with T-Mobile’s launch of its standalone 5G network. T-Mobile’s strategy was to launch not the fastest 5G band first, but the band that has the most coverage first, which is 600MHz. This was the right strategy, we believe, because coverage is often the hardest thing to deliver when implementing a new network. This is especially true if you consider that Verizon and AT & T were both mmWave first.
Another reason to expand his Senior analyst Anshel Sag wrote here how, after the merger T-Mobile would be a 5G machine House, and I can say with confidence that he was right.
Mergers are generally a difficult task to accomplish, and the merger had a lot of backward thrust and resistance. The synergy of Sprint and T-Mobile entering the merger had a big impact on Sprint’s 5G Holdings, filling the gaps between T-Mobile’S 5G holdings in what Anshel previously referred to as its layered 5G pie. Sprint and T-Mobile also has strong leadership with Mr. Townsend mentioning how former Sprint CEO Marcelo Claure is not afraid to take risks.. Mr. Townsend management has also spent considerable time with Sprint CTO executive, including IoT leader Ivo Rook. One of the advantages that Sprint brings to the new T-Mobile is the most enterprise service key given a historic consumer-centric T-Mobile.
An illustration of the moving layer with the widest layer. Source T-Mobile
Our mission is to provide quality and reliable service to our customers. I think this affordable issue of T-Mobile customer service quality are two very attractive customers for customers. One of mine, Moor Insights & Strategy in-house Jacob Freyman, can testify to T-Mobile’s excellent customer service. Jacob has been with T-Mobile since T-Mobile wasvoicestream, through his experience, he always had good coverage. I think this makes the Fusion selected Sprint even that much more valuable for T-Mobile as 5G is more than justcoverage for selected consumers and will benefit and create enterprise opportunities for the cloud, data center, and edge.
T-Mobile has experienced tremendous growth over the past year with its 5G footprint, and its selected network with Sprint has created a new spectrum found with an expansive spectrum. It led to AT & T becoming the largest wireless carrier.
T-Mobile selects the first in deliverfull5gstandalonecoverage nationalwhich will likely lead to further growth. . The merger of T-Mobile and Sprint also has significant leadership strength and balance of consumer and business services. As a result, I don’t see T-Mobile slowing down or stopping anytime soon.